Evaluating the new Glaucoma Australia website
Helping users along their glaucoma journey and generating funds for Glaucoma Australia
Quick Overview
Glaucoma Australia recently redesigned their website and would like it to be evaluated by a UX team, with particular attention to pages that focus on generating income for the company or that gathers user information.
What we found
Through research and usability testing we found two key problems:
Lack of information that lets users know how the task being asked (eg. filling in a form) would impact them personally
Lack of information about why donating, buying from the shop, or signing up is important
Our approach
Research:
Survey
Interviews
Heuristic Evaluation
Comparative Analysis
Usability testing
Affinity mapping
Wireframing/Mock-up
Our solution
As the key target audience was so varied in their needs, the best approach was to devise a solution that would benefit everyone:
Donations:
Let users know what donations are used for
Link to the “How You Can Help” page which has interviews of people impacted by people donating
Shop
Let users know what the proceeds go towards
Get Support
Remove the “Join Our Community” subheading as it caused confusion on what the “Get Support” purpose was
Give a face to the person users are calling by adding the video of the specialist that was on the homepage
Streamline the sign-up form so that users are less hesitant to give information
Key learnings
Sometimes things don’t turn out the way we planned, like getting enough people for research that represent the different key target audiences. We had to work with what we had - and that’s ok.