Spreading the word on Return and Earn
Utilising a referral system to increase participation and awareness
[ a concept project ]
Quick Overview
Return & Earn (R&E) is a New South Wales Government initiative that aims to have 100% of eligible recyclable containers go through their deposit system. This project's scope was to understand why people were not engaging in the scheme and how we could increase usage.
What we found
What’s stopping people from using the R&E?
They didn’t know it existed
Return points too far (not convenient)
Don’t know the benefits of R&E vs. the yellow bins at home.
Why do people use R&E?
Help the planet
Get money from returning bottles
Our Approach
Research:
Online Survey
Interviews
Business Analysis
Social Media analysis
Comparative/Competitive analysis
Information Architecture
Affinity Mapping
Archetype/Persona Creation
Journey Map
Wireframing
Usability Testing
Our solution
The reasoning behind our approach was:
The app was the way most people engaged with R&E
Get the people who are already using the app to “spread the word”
Use already existing infrastructure that's working and build upon it with more features
Use people’s motivations to entice engagement
Key learnings
While researching, we found it difficult to sift through all the information we gathered. It did make us feel overwhelmed at the start. We conquered this feeling by making sure that we had our goal front and centre, as well as keeping our tasks to a deadline using Trello to keep track.
